Instagram is one of the most popular apps currently and not just in the social media niche. It won’t be wrong to say that it has taken over the internet with a force. Also, with the updates and most importantly reels, Gen Z is practically living in it.
Besides, it has also become a career choice of many who have chosen to influence people with their art or talent or maybe just by being themselves.
But, getting a good engagement is not a cakewalk as the algorithm is pretty challenging. So, the like counts, view counts matter a lot.
One way to generate likes is through hashtags.
Generating engagement or likes is not an easy task as we have already mentioned. Hashtags play a great part in it and they are distinguished in some types and those are:
- Industry hashtags
- Niche hashtags
- Brand hashtags
- Community hashtags
- Location hashtags
- Event hashtags
- Celebration hashtags
Well, the main reason that they are categorized is that folks follow hashtags of their choice and if the same comes to their feed, they are more likely to double-tap.
For a page that is related to industries, this makes the most sense and likely so. Here, one can mainly find names of some popular industries that are mostly in talk and sometimes the relevant equipment that is used in the process.
Relevant to your industry, you can select the appropriate hashtags. This will enable you to increase your reach to your followers.
Here, the concern is general. That means that we are talking of relevant hashtags to the niche, whatsoever it is. From small businesses to any page that is used to showcase any talent or art, they are always supposed to use hashtags following their theme.
The hashtag for brands is one of the best ways to increase engagement. They use their brand name and sometimes they also make hashtags of any collaboration they do with some influencer so that they get the direct reach of the said influencer’s followers.
These are the hashtags that showcase some sort of community and mostly they are used by communities who are working for a good cause so that they get some more engagement and promotion.
These are mostly used by influencers or travel vloggers because they keep on visiting places. But, apart from that the popular cities and places have quite popular hashtags and if one digs into this, they will get posts that enhance knowledge about the said place as well.
Location hashtags, when used properly, will also help the accounts get featured in the “Explore tab”, along with getting likes.
These are very common hashtags that are used mostly to indicate celebrations mainly as birthdays and weddings. These hold quite a lot of popularity.
The format of Instagram has the “follow me” and “follow back” thing and it facilitates following hashtags so that the feed can show all the pictures that use the same hashtags.
Also, these days, they have expanded to the “suggested for you” part where they bring in posts in accordance with the user’s choice.
Wonder how they make the choice?
Hashtags play a great role in it. The algorithm collects the hashtags of the posts the user engages the most with and tries to match them with other posts which didn’t have the footprint of the user and thus it brings them to the feed to check if the user likes the given choice or not.
The user can also deny getting any suggestions by clicking on the “cross” in the top-right corner.
Not just this, Instagram will also feel the explore page with posts that are related to the hashtags of the posts the user engages the most with.
It is a game of footprint, so thus for anyone trying to make a mark on the app, hashtags are inevitable if the user wants more likes or more engagement with their page for that matter.
At the end of the day, it is the numbers that matter, and owing to the algorithm it is very important to work that way. Using the hashtags that are relevant to the post matters, but one needs to always keep in mind to use the hashtags of high-density.
High-density hashtags mean the ones with more usage, so keeping a check on that is one important thing.
Another fact that has to be kept in mind is that if the user is starting and there is not much initial engagement on the post, then using high-density hashtags doesn’t sound like a good idea. Medium or low-density ones are the perfect choice in the said scenario.
There is no harm in starting with 10 free Instagram likes for your account as it can give a good kickstart.
All in all, this is a very subjective matter but we have curated a list of the most popular ones of this year.
- Hashtag friendship
- Hashtag love and romance
- Hashtag animal
- Hashtag food
- Hashtag fashion
- Hashtag nature
- Hashtag family
- Hashtag festival
- Hashtag travel
Hashtag Friendship
Friendship-related hashtags are naturally very common because they can be used in day-to-day posts by every second person. Brands or influencers who want engagement in a particular post that has some relation to friendship.
#friends #bestfriends #forever #besties #forever #friend #chill #cute #fun #happy #goodfriends #love #memories #buddies #friendship #friendshipgoals #mybff #bff #friendsforever #chill #chilltime #besttimes #buddy #collegelife #schoollife
Hashtag Love and Romance
Folks these days do not hesitate to go all PDA on Instagram and likely so while posting pictures with their better half the use of Instagram comes into the scene.
#love #romance #lifeline #forever #us #loveofmylife #mylife #darling #sweetheart #babe #baby #myworld #myforever #handinhand #romantic #boyfriend #girlfriend #couple #couplegoals #cute #hugs #kisses #hugsandkisses #mygirl #mywoman #myman #husband #wife #hubby #wifey #hot #bf #gf #married #marriedcouple #wedding #weddings
Animals-related hashtags are also very common especially dogs, because folks are obsessed with cute animal pictures, and brands that promote the product related to the same also use these hashtags.
Also, photography of wild animals or other rare animals floats on Instagram which comes with certain hashtags too.
#animal #animals #dog #dogs #cute #cats #instagood #cutie #ilovemydogs #ilovemycats #doggy #pet # pets #pup #puppies #petsagram #picpets #doggy #kitty #kitten #puppy #mypuppy #nature #birds #widlife #wildanimal #wildanimals #sanctuary #zoo #nationalpark
There is no scarcity of food bloggers on Instagram. Hashtags in this regard are very popular so restaurants and hotels on their pages also use hashtags that are related.
#food #foodporn #restaurant #love # pasta #pizza #dessert #foodphotography #breakfast #lunch #follow #fitness #cook #eat #tasty #sushi #japanesefood #chinesefood #foodgasm #asianfunction #freshfood #diet #coke #drinks #coke #party #foodlislife #foodisbae #chinesecuisine #indiancuisine #continental #chicken #roast #roastedchicken #wine #beer #champagne
Hashtag Fashion
Fashion is a very in-demand niche on Instagram as this requires little to no investment to showcase talent in this field. Owing to that the hashtags also have made quite a space.
#fashion #fashionphotography #dresses #costumes #love #cosmetics #gloss #foundation #lipstick #primer #tint #powder #mascara #liner #tar #lipgloss #beauty #outfit #fits #modela #moedling #celebrity #influencers #fashioninfluencers #makeup #hair #hmu #eyebrows #glue #lash #lip #eyelashes #necklace #bracelet #anklet
Hashtag Nature
Posting about nature by pages that post about the same niche or any random account is very common on the internet and especially on Instagram. Thus, the hashtags tag along as well.
#nature #naturephotgraphy #life #lively #happiness #night #moon #picoftheday #green #flower #flowers #trees #clouds #sky #skyporn #weather #twillight #sun #moon #fullmoon #breeze #mountains #hillyareas #snow #snowmany #sunnyday #weather #rain #rsains #rainyday
Hashtag Family
Even though family pictures are a personal thing, people with public accounts or influencers often tend to post these pictures with hashtags.
#family #love #care #picoftheday #mother #father #sister #sisterlove #brother #brothers #brotherlove #motherly #brothersister #fatherlove #fathersday #mothersday #kids #life #fun #purelove #mom #photooftheday #mamma #dad #familytime #lovely #bestday
Hashtag Festival
Festivals are something that we consider synonymous with happy days. So, capturing the moments come with the territory, and to upload that on the ‘gram and gather engagement hashtags are a must
#festival #celebrations #family #love #friendship #besttimeoftheyear #christmas #festivewear #familytime #outings #twinkles #lights #happiness #happytime #beautiful #happymode
Hashtag Travel
Traveling is another thing folks like to capture and post on Instagram. There are various bloggers as well who have dedicated their pages just for this niche. So, various hashtags hold quite some popularity in this domain which they use to get more likes and engagement.
#travel #travelling #nature #travelgeek #travelmaniac #travelinstagram #beautiful #love #serene #backpacking #mountains #beaches #monuments #sculptures #historicalplaces
Conclusion
Over the years the growth of Instagram has been in front of the eyes of its users and the way it is expanding is uncanny. Likewise, the competition has increased manifolds too.
Sadly, making a mark on social media and especially on Instagram cannot be sufficed with just talent but one has to work on making the profile visible to the public and bring in more audiences and the rest depends on how the user keeps them hooked.
But for the first step Instagram algorithm has to be followed. The most common one amongst the list is hashtags and that is our concern in the given blog. We have talked about its importance for likes, the types of hashtags, and the most popular ones for likes and more engagement.
From the entire discussion, one thing that has become very obvious is that the use of a proper hashtag can work a long way.