Today’s topic is social media marketing. We will cover the latest trends including AUG and VR trends that could dominate in 2021. Also, we will cover everything about the social media trends like Facebook page likes, Instagram followers, etc.
Augmented and virtual reality trend
AR (Augmented Reality) and VR (Virtual Reality) are rated as one of the breakthroughs in technology, marketing and communication strategies. AR and VR gradually make the communication between you and your customers more realistic when they have little time to visit your marketplaces. Applying AR technology will help them interact more intuitively with the product. Your brand will also be more memorable for users.
These 2 trends have really grown dramatically in recent years and are quickly becoming one of the top marketing innovations. And while VR has been better known for some time, AR will surpass it this year or next.
AI-powered chatbots
Perhaps today you will not surprise anyone with chat bots. Many are already accustomed to the fact that they have to communicate with them in messengers. However, the chatbot is increasingly being used and “humanized” with the help of artificial intelligence technologies. AI Chatbot is a new impetus for the e-commerce industry.
So far, over 89% of companies have said they want to serve their customers with chatbots by 2021. This suggests that the chatbot is quite actively used in the customer service industry. 45% of users feel better when interacting with a chatbot rather than real customer service personnel. Businesses and companies use chatbots in the customer service department to be able to support customers 24/7 and help them handle a large number of customer requests. Therefore, if your business does not yet use chatbots, then next year you will need to think about it. Apart from this, customer reviews on a routine basis play another key role in making a business successful, so on usechalkboard.com you can find the best app to stay in touch with your customers and hear their reviews.
Customer experience
A customer experience is the customer experience of working with you or your company. Research shows that shoppers are more likely to make a purchase if they have an informed shopping experience.
First of all, you need to make sure that it is convenient for your customers to place orders on your website or in social media. networks. Also make sure your customers don’t spend a lot of time contacting you and buying your products or services. This will minimize problems and inconveniences and reduce customer loss.
As you know, social media are considered to be the largest platforms where you can directly sell to consumers. You may be shocked to learn that 60% of Instagram users said they would find new products on this platform. More than 4,000 Pinterest users said they also found many new products on the platform.
Additionally, mobile experiences will be the most important channel in 2021. Therefore, make sure that your customers do not experience any problems when interacting with you through their smartphone.