There are more than 108,000 dentists in the United States. The vast majority work in private dental practices.
You need to be a savvy business owner as well as a good dentist. Unfortunately, they don’t teach dental practice management in school. They teach you how to work with dental patients.
Dental management is the difference between having a busy practice and one that just survives. If you find yourself wanting to improve dental office management, keep reading.
You’re about to learn the top dental practice tips that you can put into action immediately.
Hire Help and Delegate
Do you try to do too much work to manage your practice? You need to work to improve the experience for dental patients. You also need someone else to handle office management and insurance billing.
Hiring an office manager for your practice is the first step. Be clear about their role and responsibilities. You should also invest in their training and growth.
That enables you to give them more responsibility which frees up your time to work with more patients. That generates more revenue for your practice.
Use Technology
Technology is essential for dental office management. It makes everything from billing to patient management seamless. You can have patient records, notes, and insurance information in one place.
Technology improves patient happiness with your practice. They’re able to schedule appointments online and staff has the information they need in real-time.
Invest in Smart Marketing Tactics
You can’t forget about marketing your dental practice. That’s how you’ll get a steady stream of new patients.
There are plenty of ways to market your practice, with dental website SEO being the most important. Patients use search engines to find dentists.
They may use social media for recommendations, but they won’t search for local dentists there. They’ll turn to Google. You need to make sure your practice is at the top of the search results.
The first few search results get most of the clicks. By not investing in SEO, you’re giving new patients to your competition.
Track Everything in Your Dental Practice
Good dental management for your practice entails tracking results. You should set practice goals and set key performance indicators (KPIs) that correspond with those goals.
Examples of KPIs are revenue, number of new patients, cancellation rate, preventative appointments, and collections.
Financial tracking is another part of dental practice management. You want to measure your profitability, cash flow, and total revenue.
You can have a practice that generates $700,000 a year in revenue. That doesn’t mean anything if your practice isn’t profitable. Fiscal management ensures that funds get spent wisely and your practice always stays in the black.
Dental Management Tips for Your Practice
You didn’t go to school to learn how to run a business. That’s why you need to learn as much as you can about running a dental practice.
Hopefully, this article shed some light on the most important dental management tips that you can implement.
Do you want more business insights? Click on the Business tab at the top and check out the latest articles that will help you grow your dental practice.